The attitude towards life in a casual bag

The popularity of casual bags is no accident; rather, it is the result of the resonance between consumer demand and the fashion trend. In the 1980s, the casual bag market in China started with simple travel backpacks, whose functions were limited to "carrying goods", and the materials were mostly cheap nylon and canvas. Since the beginning of the 21st century, the rise of e-commerce and the influx of international brands have completely rewritten the industry landscape. The integrated online and offline sales model has enabled design concepts to circulate rapidly, and diverse materials such as leather, cotton and linen have begun to gain popularity. Casual bags have gradually upgraded from practical tools to the "second face" of outfits.

The current casual bag market has long presented a "blossoming of a hundred flowers" situation: in the high-end market, there are retro crossbody bags made of top-grain leather; in the mass market, canvas tote bags dominate; and in the sports scene, waterproof nylon backpacks have monopolized the market. The latest data for 2025 further indicates that consumers' demand for casual bags has formed a three-dimensional standard of "function × style × environmental protection", driving the industry to transform from "mass production" to "personalized customization".